Lovely Runner’s Byeon Woo Seok Officially Named As Brand Ambassador For Prada
In a significant move that underscores the growing influence of Korean celebrities in the global fashion scene, Prada has officially announced Byeon Woo Seok as its latest brand ambassador as of November 4, 2024. This announcement comes as part of Prada’s ongoing strategy to tap into the South Korean market and leverage the immense popularity of its stars.
Byeon Woo Seok, known for his captivating performances and striking visuals, has quickly risen to fame following his lead role in the recently aired K-drama “Lovely Runner.” The actor, who began his career as a model in 2010, has successfully transitioned into acting and amassed a substantial fanbase along the way. His charismatic presence and unique style, combined with an impressive roster of past modeling work, make him an ideal fit for a luxury brand like Prada, which has a rich history in high-fashion.
The actor joins a prestigious lineup of other prominent Korean celebrities already associated with the brand, including K-pop stars like aespa’s Karina, ENHYPEN, and NCT’s Jaehyun, as well as TWICE’s Sana. This collaboration signals Prada’s keen interest in fostering deeper connections with the Asian market, which continues to grow as a focal point for luxury fashion brands.
Byeon Woo Seok recently made his debut at the Prada Men’s Spring/Summer 2025 show during Milan Fashion Week, enhancing his visibility within the fashion community. His stylish appearance at the event, characterized by a modern and tailored look, received widespread acclaim from both fans and fashion critics alike. This appearance clearly set the stage for his new role as a brand ambassador and highlighted his ability to embody the aesthetic that Prada represents.
The brand’s announcement has generated considerable excitement among fans and fashion enthusiasts, who are eager to see how Byeon Woo Seok will influence upcoming collections and campaigns. With over 11 million followers on Instagram, his impact on social media also promises to amplify Prada’s brand presence in Korea and beyond.
As Prada continues to innovate under the creative direction of Miuccia Prada and Raf Simons, Byeon Woo Seok’s appointment is a testament to the burgeoning dialogue between Eastern and Western fashion cultures. He represents not just the contemporary influences shaping the fashion landscape but also the aspirations of a new generation of fans who are consuming fashion in ways that transcend traditional boundaries.
Congratulations to Byeon Woo Seok on this remarkable new venture with Prada, marking a thrilling chapter in his already dynamic career. With this partnership, both Byeon and Prada are poised to create a impactful synergy that will resonate across the fashion world for years to come.
