Sold Out On You: SBS Romantic Comedy Launches with Star-Studded Cast
SBS is set to open its 2026 Wednesday-Thursday drama lineup with Sold Out On You, a fresh romantic comedy that promises laughter, heart, and irresistible chemistry. Premiering on April 22, the series stars Ahn Hyo Seop as perfectionist farmer Matthew Lee and Chae Won Bin as top-selling home shopping host Dam Ye Jin. Written by Jin Seung Hee and directed by Ahn Jong Yeon, the drama blends rural charm with urban ambition, creating a unique backdrop for romance.
A Fresh Take on Romance Comedy
Sold Out On You follows the unlikely pairing of Matthew Lee, nicknamed “Quail” for his meticulous nature, and Dam Ye Jin, a confident host known for her ability to sell out products with ease. Their worlds collide when Ye Jin’s fast-paced city lifestyle meets Matthew’s grounded farming life, sparking humorous clashes and heartfelt moments. The drama continues SBS’s tradition of successful romantic comedies, following hits like Business Proposal and My Perfect Secretary.
Chemistry That Shines from the Start
The excitement surrounding Sold Out On You grew after the script reading session was revealed on March 10. Director Ahn Jong Yeon promised to create a joyful and collaborative environment, and the cast quickly immersed themselves in their roles.
Ahn Hyo Seop brought Matthew Lee to life with a mix of gruff dialogue and warm expressions, even adding playful sound effects during farming scenes to inject humor. Chae Won Bin embodied Dam Ye Jin’s vibrant energy, showcasing her persuasive skills and confident presence that earned her the reputation of a “sell-out queen.” Together, their banter and eye contact hinted at the charming push-and-pull romance that will anchor the series.
Supporting Cast Adds Depth
The drama also features Kim Bum as Seo Eric, an executive at a cosmetics company. His character is candid with emotions and affection, portrayed with a playful tone and natural charisma that adds another layer of intrigue. Veteran actress Go Doo Shim plays Song Hak Dae, a respected figure in Deokpung Village. Her warm dialect, inviting gestures, and supportive presence bring heart and humor to the story, grounding the drama in community spirit.
Anticipation Builds Ahead of Premiere
The synergy among the cast was evident during the script reading, with applause and encouragement flowing throughout the session. Each actor fully embraced their character, creating an atmosphere that promises to translate into authentic on-screen chemistry.
With its blend of rural and urban settings, comedic tension, and heartfelt romance, Sold Out On You is poised to deliver a refreshing take on love stories. The combination of Ahn Hyo Seop, Chae Won Bin, Kim Bum, and Go Doo Shim ensures a dynamic mix of youthful energy and seasoned talent.
Broadcast Details
Sold Out On You will premiere on SBS on April 22 at 9 PM, airing every Wednesday and Thursday. With its star-studded cast, engaging storyline, and promise of laughter and romance, the drama is expected to capture viewers’ hearts and become one of the standout romantic comedies of 2026.
Read: Escape to the Countryside: Why Ahn Hyo-seop’s ‘Sold Out Today’ is the 2026 Rom-Com You Can’t Miss
