Boyfriend on Demand: Jisoo and Seo In‑guk’s in Rom-com
On January 21, Netflix hosted its Next on Netflix 2026 Korea showcase at a hotel in Yeouido, Seoul. The annual event introduced the platform’s upcoming content direction and lineup for the year, featuring dramas, films, and variety shows. Key Netflix executives—including Kang Dong‑han, VP of Korean Content, and senior directors Bae Jong‑byung, Kim Tae‑won, and Yoo Ki‑hwan—presented the slate, joined by stars such as Jeon Do‑yeon (Possible Love), Nam Joo‑hyuk (Donggung), Son Ye‑jin (The Scandal), Park Eun‑bin (The Wonderfuls), and Ahn Sung‑jae (Black & White Chef).
Among the new titles revealed was Boyfriend on Demand (Korean title: Monthly Boyfriend), a romantic comedy starring BLACKPINK’s Jisoo and Seo In‑guk.
The Story: Love as a Subscription
Boyfriend on Demand follows Seo Mi‑rae (played by Jisoo), a webtoon producer exhausted by the grind of everyday life. Having grown accustomed to a romance‑free existence, she stumbles upon a mysterious device called Monthly Boyfriend. This gadget allows her to enter a virtual dating simulation where she can “subscribe” to romance and experience relationships with impossibly perfect men.
Through these surreal encounters, Mi‑rae rediscovers her long‑forgotten “love cells,” awakening feelings she thought she had lost.
Seo In‑guk as the Rival Colleague
Opposite Jisoo is Seo In‑guk, who plays Park Kyung‑nam, Mi‑rae’s colleague and professional rival. Though she finds him frustrating and would rather avoid him, Kyung‑nam is widely respected in the office as a top talent. Beneath his polished exterior, however, lies a hidden secret that promises to shake up Mi‑rae’s journey.
Creative Team and Expectations
Directed by Kim Jung‑sik, known for quirky and realistic romantic comedies like Work Later, Drink Now and Not Others, the series pairs seasoned rom‑com actors with a playful, high‑concept premise. Netflix executives teased that the show will deliver plenty of excitement, asking audiences: “If there were a program where you could meet your ideal type, would you subscribe?”
They added that Boyfriend on Demand is expected to resonate strongly with female viewers, offering both escapism and relatable charm.
Release Date
Boyfriend on Demand is scheduled to premiere in the first quarter of 2026 on Netflix. With Jisoo’s fresh take on a romance‑starved heroine and Seo In‑guk’s layered portrayal of a rival hiding secrets, the series is already generating buzz as one of the most anticipated romantic comedies of the year.
Read: Jisoo and Seo In-guk Spark Chemistry in Netflix’s ‘Boyfriend on Demand’
