The wait is almost over for K-drama fans! Netflix has officially kicked off 2026 by releasing the first stills and plot details for Boyfriend on Demand (formerly known as Monthly Boyfriend). This high-concept romantic comedy brings together global icon BLACKPINK’s Jisoo and the versatile Seo In-guk in a pairing that is already set to break the internet.
A High-Tech Twist on Romance
Boyfriend on Demand follows the story of Seo Mi-rae (played by Jisoo), a brilliant but utterly exhausted webtoon producer. Between a soul-crushing workload and a nonexistent dating life, Mi-rae is the definition of “burnout.”
Everything changes when she discovers a subscription-based virtual reality app called “Monthly Boyfriend.” The app allows her to “order” and date unrealistically perfect men in a risk-free virtual world. However, the line between simulation and reality begins to blur as she experiences a dopamine-fueled reawakening of her romantic desires.
From Rivals to Romance?
Opposite Jisoo is Seo In-guk as Park Kyeong-nam, Mi-rae’s talented but icy colleague and workplace rival. While the two constantly butt heads at the office, Kyeong-nam hides a “surprising secret” that is destined to shake up Mi-rae’s world. The drama promises a classic “enemies-to-lovers” dynamic set against the backdrop of the modern tech-dating era.
A Multiverse of Visuals: The Cameo Stars
Since the drama’s premise revolves around a subscription service that allows users to “order” perfect virtual partners, the production has tapped some of the industry’s top leading men to fill these roles. According to reports from SPOTV News and Pinkvilla, the following stars are set to appear:
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Lee Jae-wook: Confirmed for a “pivotal” cameo. Fans speculate he may play one of the high-tier AI boyfriends who challenges Mi-rae’s perception of real versus virtual love.
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Seo Kang-joon: Making a highly anticipated return to the screen, his appearance is expected to add a layer of soft, romantic charm to the virtual world.
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Lee Soo-hyuk: Known for his ethereal and “vampiric” visuals, Lee is perfectly cast as an “unrealistically perfect” AI partner.
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Kim Sung-cheol & Lee Sang-yi: These versatile actors are reported to bring their unique charisma to the guest lineup, potentially offering more comedic or grounded “boyfriend” archetypes.
Production Powerhouse
The series is being helmed by Director Kim Jung-shik, who has a proven track record for balancing humor and heart in hits like Work Later, Drink Now and No Gain No Love. Originally planned for a traditional broadcast on MBC, the series shifted to a Netflix Original format, allowing for high-gloss production values and a global reach.
Key Details to Know:
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Release Window: Confirmed for 2026 (Reports suggest a Spring/February launch).
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Episode Count: 10 Episodes.
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Filming Update: Production wrapped in early 2025, with major scenes filmed in Cebu, Philippines.
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Star Cameo: Industry insiders have also confirmed a pivotal special appearance by Lee Jae-wook.
As part of Netflix’s massive 2026 K-Content slate, Boyfriend on Demand stands out as a “revolutionary romantic comedy” that explores the intersection of human loneliness and artificial perfection.
Read: Park Min Young & Yook Sungjae to Lead K-Remake of ‘The Rational Life’? Deets on SBS’s ‘Nine To Six’
